essie takes a opinion for transparency in smash smooth ingredients

as USA's nail salon skilful since 1981, our approach to nail polish making remains the same.  safety is at the heart of what we do - our blast polishes are tested with the strictest regulations worldwide, and nosotros remain committed to not test on animals. we select effective smash polish ingredients that meet the highest standards, and most importantly, that permit usa to consistently deliver the impeccable color, outstanding habiliment and salon quality formulas you have come to expect.


essie is proud to say that by the end of 2020, we have formulated and begun to distribute our full portfolio equally 100% vegan – no animal derived ingredients - and 8-free, formulated without the following ingredients:


formaldehyde
toluene
dibutyl phthalate
formaldehyde resin
camphor
ethyl tosylamide
xylene
triphenyl phosphate

we feel nosotros owe it to essie lovers everywhere to proceed our "free of" lists straightforward and simple.  and, like a good essie peak glaze nosotros similar clarity, so we are setting out to articulate a few things upwardly:


• some nail brands claim to be free of certain ingredients that take non typically been associated with making boom polishes.  and then while ingredients like gluten, parabens and surfactant sulfates are not in our smash polishes - essie will not claim to be "free of" them.

• the listing of irrelevant nail polish ingredients goes on:  styrene, bisphenol a, glycol ether of serial eastward, or nonylphenol ethoxylate.  again, essie will not accept credit for beingness "free of" ingredients that don't have any business being in blast shine.

• certain ingredients accept existed in some nail polishes, but never existed in essie smash polishes:  formaldehyde, toluene and dibutyl phthalate.

at essie, we made a conscious decision to remove certain ingredients over the by few years:  ethyl tosylamide, formaldehyde resin, camphor, xylene and triphenyl phosphate.


while we live for color, we proudly stand up for transparency.  essie volition always connect with our community, the heartbeat of our brand, to ensure we are all transparent and "free of" any confusion.

we hope you lot agree, that'south the true meaning of #essielove.